If you have a customer list, you should use it! Building up a brand and developing a strong relationship with your customers requires more than your annual visit for a ‘pest spray’. It’s all about customer ‘touch points’ and it’s important to contact your customers and potential customers on a regular basis using a variety of media.
Most people have email and so it makes sense to use it, as one way to keep in contact with your customers.
In addition to your standard email for communication there are three key uses of emails to add value: