"Content is King"
Our Content Marketing Services
- Website content and optimization
- Blogs
- Content for Social Media
- Videos and photos
- Brochures (online and print)
- Newsletters (electronic and print versions)
We don’t just create the content but ensure it is part of your overall marketing strategy, to maximise the effectiveness of all your activities. If you don’t have a content marketing strategy, Bug Doctor Media will help you formulate a strategy to meet your business objectives. Any content marketing should dovetail with your social media strategy and website optimisation activities. If you are struggling in those areas, Bug Doctor Media can help there too!
Pest Control Blog
Well optimised commercial pages, with quality content are the basic requirement for good organic ranking, but supporting blog articles are essential to:
- Demonstrate expertise and authority to Google (and customers)
- Target additional keywords (both commercial and informational)
- Drive organic and AI rankings
Each blog article needs to be promoted through social media and newsletters (and possible paid media) to boost engagement and rankings. Once a blog library has been built it is important to curate and refresh the content regularly to improve / maintain rankings.
Bug Doctor Media can develop your overall blog strategy and write on-point blog articles. All our blogs are written in-house by pest control experts – giving you detailed, accurate and engaging content – great for ranking and great for distinguishing you from competition.
Pest Control Newsletter
Newsletters are a great idea to keep in regular contact with your customers, provide them with free tips and highlight any special offers – all important to help build relationships and demonstrate expertise. Customers are surprisingly interested in bugs and pest control, but you still don’t want to overdo it – quarterly / seasonal newsletters are sufficient.
Bug Doctor Media can create these newsletters for you, making sure it is integrated with other aspects of your marketing strategy. Although we generally recommend Mailchimp as our preferred email marketing platform, we can work with any other system.
Pest Control Newsletter Video
Customers and website visitors love video content. Bug Doctor Media can create a range of video material, showcasing your services and skills. We can develop the scripts for a video library, for you to engage local film makers to take the footage and edit the videos. Alternatively, we can edit the video content in-house. You may already have some great video content, which we can also edit into winning videos and promote accordingly.
For pest control companies in Australia, we have in-house filming and editing capability which covers off most of our client requirements, but if you want to take it to the next level we have our specialist cameramen, editors and special effects artists on tap.
- 1300 873389