Ongoing Contracts (SEO, Website management, Online Advertising Social Media)
Before we start working with any client considering ongoing marketing support, there are three key steps:
- Getting to know you
- Understanding your business
- Online health check
Getting to know you is an important first step. It’s important for both parties to feel there’s a good fit and that we’re on the same page.
Understanding your business is essential. Even if we are only working on one aspect of marketing support (eg. SEO), it is important to get an understanding of the big picture and business objectives. As all elements of a marketing plan need to integrate and pull in the same direction, this understanding is important so we make the correct recommendations. Potential new clients are requested to complete a basic business information sheet to provide the necessary background.
Before we enter an ongoing contract with a new client, we complete an Online health check. This paid activity provides a high value assessment of your online presence and performance of your website, advertising and social media, benchmarked against competition. None of these elements work in isolation and by reviewing all your online activities before recommending any actions, we can identify the areas of improvement that will deliver the maximum benefit, allowing you to spend your hard earned marketing dollars in the areas to deliver the best return on investment. Customers who subsequently decide to sign up as to an ongoing contract receive a discounted rate.
Contracts and Termination
Most of our clients are on long term contracts which include SEO, content writing (blogs), website development and maintenance, and online advertising services. Generally speaking we do not have long term contracts – we want our customers to stay with us because they want to, not because they have to. As such, our standard terms for ongoing contracts are that we invoice monthly, in arrears (7 days payment terms) and simply ask for one months notice for termination.
Limited Geographic Exclusivity
Bug Doctor Media works with a number of clients across Australia. To avoid any conflict of interest we work on the general principle of geographic exclusivity. This means for smaller locations we cannot sign up a new client if they operate in the same area as one of our existing clients. This avoids any potential conflict of interest. However, for larger locations / cities we may work with more than one client (depending on the size of the businesses concerned), but in such situations there is a big enough customer base to keep everyone happy! For these larger locations we are happy to discuss working with a company on an exclusive basis.
Working with companies across Australia, gives our clients a number of benefits. Whilst maintaining confidentiality, we can transfer our learnings and successes from one business to another, minimising “trial and error” and accelerating growth, whilst further adding to our expertise in pest control to the benefit of our clients.
Opportunities for new clients
If you’re interested in discussing how we can help, please give us a call
Not just Australia!
Bug Doctor Media has just commenced an expansion plan and we are extending our services to any English speaking country – US, UK, Canada, New Zealand, South Africa, Singapore, India and more. Having worked with businesses in many countries around the world we have a good knowledge of the pest control industry in most countries., giving you the confidence to work with a pest control agency outside your home country. For a number of countries the exchange rate tends to be quite favourable provided which means our service are not only top quality, but great value for money!
With the type of services we offer, remote management is very straight forward. As needs be, we can have online meetings at a time to suit, although when we are up and running with customers, email communication is normally more than sufficient.
That said, we do travel globally each year to various pest control events, so it’s likely we can have a face to face meeting at least once a year!
One off Projects - Project Briefs are Essential!
Planning is important to success. For one-off projects (eg. Website development, videos, etc), it is important to have a well defined project brief. Putting in a bit of effort into a brief before we start work means everyone is on the same page. As a result we can deliver a better result, more quickly, within budget and met (or exceed) expectations.
Here is our 5-Step Process to Project Management:
Step 1: Lets talk!
First of all, give us a call and let’s have a chat!
Step 2: Keep it brief
If we think we can add value and you like what we have to say, we need to create a project brief. It needn’t take a long time to complete, as we have a project brief template which we can work through together. To some, this is an inconvenience, but having done this for many years I can categorical state that a project brief provides the foundation for success. It gives you the opportunity to really think about what you are asking Bug Doctor Media to work on and allows us to make sure we quote and work on the specific actions required. A bit more time on this front end activity actually makes for faster completion and a better result.
Step 3: "Show me the money!"
We will provide a detailed quote based on the project brief and any budget guidelines you may have. This ensures everybody is on the same page. Often we will provide some different options with different costs, so you can make a decision as to whether to invest more or less in a particular area. Once you are happy with the brief and quote, both parties sign off on the quote. For one off projects, before work begins, Bug Doctor Media requires payment of 50% of the quote, with the remainder due on completion of the project (unless an alternative payment plan is agreed as part of the brief).
Step 4: Action
Bug Doctor Media will progress the project according to the agreed timings. For longer projects, Bug Doctor Media will provide regular updates. However, we like to keep in regular contact on all of our projects, as continuous feedback during the project delivers a better, faster result.
Step 5: Results
This the part we both like! The project delivered on time to the customer satisfaction, ready to drive the required business results.
Other important bits...
Understanding your business
Bug Doctor Media likes to get to know you and your business. It may not be necessary for a small projects but for larger projects and certainly for a longer lasting relationship, by really understanding your business, we can get to see the bigger picture and make the best recommendations. Of course confidentiality is important…
Confidentiality
Bug Doctor Media operates under strict confidentiality. We do not discuss any aspect of your business with our other clients, unless you have provided written consent for us to do so. In fact, we do not let anyone know we are even working with you, unless you have provided permission. We may ask you to use a project we have worked on as an example in our portfolio, but confidentiality comes first, so unless you give us permission, it stays under wraps! If you want a formal confidentiality agreement in place, we are happy to consider any proposal you may have.
Copyright
Copyright is important for Bug Doctor Media as it protects our intellectual rights. You should also protect your own copyright. As most projects involve some collaboration, we will discuss the various elements of copyright ownership as part of the project brief.
- 1300 873389