Bug Doctor Media can unravel these complexities and help you develop your advertising campaigns, create advertising material and measure performance. Indeed if you need the extra help, we can also develop an overall advertising and marketing strategy to support your business.
Google Advertising
Google advertising can be very effective but many businesses struggle to deliver a good return on investment on Google ads, as they don’t have the experience to develop effective advertising campaigns that deliver strong leads at a low cost per click. We believe it’s better for the business to focus on what they’re good at (delivering excellence in pest control) and let Bug Doctor Media help with the advertising.
Advertising is not just about Google and it’s not just about online marketing…
Here are just some of the advertising media Bug Doctor Media can utilise:
- Social media
- Re-marketing
- Newsletters
- Leaflets
- Newsletters
- Radio
- TV
What's included in our advertising support packages?
The majority of our advertising support focus on managing Google and social media advertising. There are 4 key elements to these advertising packages:
- Agree objectives
- Set up advertising campaigns
- Monitor performance and optimise as required
- Provide monthly reports
One of the key advantages of using Bug Doctor Media to manage your Google advertising campaigns is that we’ve been doing it for years and we know what works. So, when we set up your campaigns they start delivering immediately!
For other advertising support – pulling together your advertising plan, creating one-off content (eg. video) – we operate off project briefs. Here is an outline of our project management process.
How much does Pest Control Advertising Cost?
Many of our clients use Google as Social Media as core elements of their advertising strategy. For Google and social media advertising, we charge a set up fee and a monthly management fee. The monthly management fee increases as the number of campaigns under management increases.
Obviously, the ad spend is an additional cost and the overall budget will depend on how many leads / jobs you required to meet your objectives. The beauty of Google and other online advertising is that you and increase and decrease the spend instantly depending on requirements.
One of our key objectives is to maximise your return on investment, through decreasing the cost per new customer acquisition. The cost per click is a significant component that drives this expense, and so we look to minimise the cost per click. Conversion rate optimisation activities are important to provide additional data to optimise advertising campaigns.
Measuring success...
A key component of any activity is measuring performance, so you can assess the success of any campaign and the return on investment (ROI). Bug Doctor Media will carry out the performance analysis of any online campaign, but to get the complete picture and calculate the ROI, it’s important to know exactly how many leads the advertising generates and how many leads turn into actual customers. Lead data can be measured with call tracking software and customers can record how many calls become customers, allowing the conversion rate and ROI to be calculated. If you don’t feel confident in doing this yourself or don’t have available resource, Bug Doctor Media is happy to help gather the data for you and complete the analysis – effectively working as your own marketing department! Learn more about conversion rate optimisation.
Bug Doctor Media can provide better advice if you have information on the performance of your previous advertising activities. If you’re not sure what advertising is working best for you at the moment, Bug Doctor Media can carry out a complete review of previous and current advertising activities, to see what is delivering the best bang for your buck.
- 1300 873389